How we collect, use, and protect your information

1. Introduction

Markenza ("Markenza," "we," "us," or "our") provides digital marketing consulting and campaign management services. This Privacy Policy explains what personal information we collect through our website and client engagements, how we use it, and the choices and rights available to you. By using our website or engaging our services, you acknowledge the practices described here.

2. Information we collect

We collect information in a few ways:

• Information you provide directly, such as your name, email address, company, phone number, and project details submitted through our contact form or newsletter signup.
• Information collected automatically, such as IP address, browser type, device information, pages viewed, and referral source, gathered through analytics tools and cookies.
• Information from client engagements, such as advertising account access, campaign performance data, and analytics data shared with us to perform contracted services.

3. How we use information

We use collected information to respond to inquiries, deliver and improve our services, send requested communications such as our newsletter, understand how our website is used, and meet legal and contractual obligations. We do not sell personal information to third parties.

4. Legal basis for processing

Where the General Data Protection Regulation (GDPR) applies, we process personal data based on one or more of the following: your consent, the necessity of processing to perform a contract with you, our legitimate interests in operating and improving our business, and compliance with legal obligations. Where consent is the basis, such as with non-essential cookies, you may withdraw it at any time using the cookie preferences described below.

5. Cookies and tracking technologies

Our website uses essential cookies required for basic functionality, along with optional analytics and marketing cookies used only with your consent. You can review or change your preferences at any time; see our Cookie Policy for full detail on the categories used and how to manage them.

6. Data sharing and third parties

We may share information with service providers who support our operations, including analytics providers, email service providers, and, where relevant to a client engagement, advertising platforms such as Google, Meta, or programmatic partners used to execute campaigns. These providers are only given the information necessary to perform their function and are expected to handle it responsibly. We do not control the privacy practices of independent third-party advertising platforms; their own privacy policies govern data processed directly by them.

7. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, satisfy legal or contractual obligations, and resolve disputes. Contact form submissions and inquiry records are typically retained for a limited period unless a client relationship is established, in which case engagement records are retained per our contractual and legal obligations.

8. Your rights

Depending on your location, you may have rights to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent where processing is based on consent. Residents of certain jurisdictions, including the European Economic Area and applicable U.S. states, may have additional statutory rights under laws such as the GDPR or state privacy laws.

9. How to submit a data request

To exercise any of the rights described above, email us at hello@markenza.com with the subject line "Data Request" and describe what you're requesting. We will verify your identity before acting on the request and will respond within the timeframe required by applicable law, typically within 30 days.

10. International data transfers

Because we work with clients internationally, information may be processed in countries other than your own, including the United States. Where required, we rely on appropriate safeguards for such transfers consistent with applicable data protection law.

11. Children's privacy

Our website and services are directed at businesses and are not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

12. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "last updated" date at the top of this page.

13. Contact us

Questions about this policy can be directed to hello@markenza.com or by mail to 1250 Innovation Avenue, Suite 420, Austin, Texas 78701.